About Laura


Laura Ettenberg was born and raised on Long Island as one of six.  At an early age she was drawn to fashion by watching her mother, a strong woman who immigrated to the U.S. at seventeen, and embraced American fashion and culture. If Laura was not climbing trees she could be found sneaking into her mothers bureau trying on her jewelry.

After graduating from Towson University in Maryland with a degree in Psychology, Laura was a Childcare Worker at a group home for pre-adolescent girls and then as an intake coordinator for the Department of Housing and Urban Development, where she determined eligibility for low-income housing.

In her late twenties she worked in New York City for Christie’s Auction House where she would scour sample sales on her lunch hour.   That period in her life launched a lifelong passion for fashion.  Her unique and easy sense of style has led to requests from women who want to change the way they dress and change the way they feel.  Her sense of success is measured in the way her clients carry themselves after she has helped them uncover who they can really be.

She now lives in Melrose, Mass with her husband and her two daughters, one dog, and two guinea pigs.